The Problem
Access banking and financial services across African markets are low and digital adoption of mobile money is in the early stages of acceptance.
Information
Tigo Cash, the mobile financial services application
needed to create greater penetration and distribution in rural markets.
Insight
In a world of cash-based economies, Consumers and Traders needed ready access to credit and cash by circumventing traditional banking services.
Implication
Train and build capacity in a new team of Tigo Cash
agents across Ghana.
Implementation
Retailsense W Africa undertook a recruitment
training and mobilization programme, recruiting 1,200 Tigo Cash Agents across the country, equipped with business management practices and product knowledge. Acquisition of new users increased 15% in 3 months.
